Why Video? And 3 Reasons Your Business Needs It
Tell Your Story
Every business has one.... whether they know it or not. I've talked to countless business owners that say they don't have a cool story or a cool product to build content around. We prove them wrong every time. Once they start talking, the story starts coming out without them even realizing it. When you live and breath something everyday, it's hard to see it from an outside perspective and come up with creative ideas that makes it unique.
Now more than ever, consumers resonate more with the human element behind the product or service, rather than the product or service itself. Your company's story brings consumers closer to your company's purpose and mission. As a result, bringing them closer to buying, becoming repeat customers, and building a long-term brand loyalty.
The amazing thing about video is that you only need to tell your story one time to reach a massive audience, rather than telling it countless times every time you're trying to make a sale. All it takes is one click of a button.
First Impressions Are Everything
There's a reason everyone says this.
When you want to make an impression on new customers, video can really help you stand out in a memorable way. What's the first thing someone does when they want to know about a business? Your first reaction is probably to visit their website. Chances are, that's everyone else's reaction as well. This is their first impression on your business, and we all know that first impressions are everything.
When your company's video is its first impression, there’s a vulnerability and authenticity that is palpable. People get to visualize what your business is about, rather than reading another boring "ABOUT US" section... if they even get that far.
Build Your Brand
Brands built with video retain customers. Your company's digital presence and your brand are one-in-the same.
Building a brand, after all, is about a lot more than one marketing video. Putting yourself on camera makes it possible to engage personally at scale, and beyond that, injecting key touch points throughout the customer’s journey is critical to leaving a lasting impression (and ultimately creating brand advocates).
Just think about your favorite local barista who always knows your order and remembers your name — how many cups of coffee did it take for you to get on that level with them? The fact of the matter is, it takes time to build personal relationships with customers, whether you’re a coffee shop or a tech company.
One of the most compelling reasons to make video part of your marketing strategy is, simply put, video contributes to growth. Using video to build your brand means you can grow your own way — making your company an industry leader in the process. And who doesn't want that?